Charged to Lead

Under the motto “Charged to Lead”, the National Retailers Meeting of Toyota Motor Europe, an organization of the Global Challenge with the collaboration of Leading, took place in Lisbon.

For nine days, the 10.000 m² of the Lisbon International Fair (FIL) were transformed into a true Toyota “city”, receiving 3.100 participants from 43 countries, for a true immersion in the spirit of innovation of the brand.

In a large-scale operation, Leading ensured the logistical coordination through the management of the official hotels of the event, welcome and transport of the participants. In parallel, Leading supported 10 delegations from various countries with the realization of social programs providing a distinct and memorable experience to all participants.

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